One of the most critical, and I mean critical things to be aware of 
when trading options is choosing the right underlying stock for that 
particular option strategy. In a previous article I covered selling 
naked puts and covered calls. 
Now I'm going to talk about three 
strategies to use to help choose the right underlying stock.
Selling puts and calls is a waiting game. This strategy works best with
 stocks that do not move a lot. In other words, stocks that are somewhat
 non-volatile. 
Stock must have an Options Chain
There must be options available for that stock. Not all stocks have 
options, so options strategies cannot be applied to all stocks. 
The 
first step in selecting an underlying stock is to choose a stock that 
has an options chain. This can be verified easily enough by looking at 
the quote detail on any stock and selecting "chain" or "options chain." 
By selecting this for a particular stock, you can see a list of put 
options and call options by month and in some cases years (LEAPs) for 
expiration dates. 
You will also be able to view the different strike 
prices available for a particular stock. You can get this information on
 any stock site such as MSN, NASDAQ or similar sites. Once you have a 
list of stocks with options move on to the next step.
Technical Analysis
Most stock prices follow a certain pattern over time. People that are 
proficient in technical analysis can study these chart patterns and try 
to predict or anticipate the price movement of a stock.
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| Technical Analysis | 
Past performance
 does not guarantee future success and stop losses are in place to 
address this. That being said, this tool is extremely powerful in 
predicting the future price patterns of a stock when applied properly 
and with discipline. 
Use technical analysis to identify stocks that are 
moving in tight ranges (not choppy) and ideally flat or slightly trendig
 upward. Looking for rising trendlines and channels will
 be particularly useful. 
This should significantly narrow down your list
 from step 1. Lastly, apply technical analysis to the major indices such
 as the DOW Jones, NASDAQ, and S&P. Stocks tend to follow the 
direction of the market. Your chances of success will be much higher if 
you apply your strategy in line with the market direction.
Technical 
analysis alone will greatly increase your chances of picking the right 
underlying stock for your options strategy.
Fundamental analysis.
This type of analysis involves looking at the financials of a particular stock. This involves things such as sales, income, debt to 
earnings, price to earnings, market cap, etc.
Once you have narrowed down your list from methods one and two, further narrow down your list by choosing stocks with a strong balance sheet. Look for strong earnings, low debt, low price to earnings (P/E) and positive news about the company such as new products, etc.
There is not much more to say on this strategy other than that you need to choose the right healthy underlying stocks for your options strategy.
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| Fundamental analysis vs Tecnical analysis | 
Once you have narrowed down your list from methods one and two, further narrow down your list by choosing stocks with a strong balance sheet. Look for strong earnings, low debt, low price to earnings (P/E) and positive news about the company such as new products, etc.
There is not much more to say on this strategy other than that you need to choose the right healthy underlying stocks for your options strategy.
In summary, options trading
 involves choosing the right underlying stock. This process can be made 
simple by first finding stocks that have an options chain, then applying
 technical analysis to find the right price pattern. Lastly, use 
fundamental analysis to narrow down this list to your master stocklist. 
Look for proper entry points and choose your option strike price based 
on these points.
Article Source: http://www.streetarticles.com/retirement-planning/3-key-strategies-to-use-when-trading-stock-options
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